The aim of Corporate-identity-logo.com is to give you information about the creation of a corporate logo. The purpose of this site is to help you consider all the aspects that should be taken into account to plan a proper design for the logo that will become your company banner, your visible face before the public eyes.
Throughout this site, you will find different sections or sets of sections representing the different approaches we will take to deal with the topic we aim at developing. The first sections of this site are directed at the logo basic features, from what a logo is to what the differences among various types of logos are. Below, we will deal with the foundation stone of a logo design: self-knowledge; a company must be perfectly informed about what the public sees of it, how it sees it, what this company represents for the consuming public, as well as being fully aware of what it wants the public to see in it, how it wants to be seen, what aspects of its image it wants to strengthen, etc. Then, we explain the aspects to be taken into account when thinking of a logo design for a company, either if it is a new logo or a modification of a previous one.
Finally, we will deal with the logo as a sales tool, how the logo itself makes sales; that is, the logo is used to identify a company and its products, but it is used as a communicative item, as a sign, referring not to the logo itself but to a company, and in this last section we are going to show that when a logo appears on a product by itself (not as a communicative element), sales increase.
Corporate-identity-logo.com wants to help you be properly informed about all these key aspects needed to carry out a good job on design planning for your corporate logo. But we must make clear that corporate-identity-logo.com just gives you all the information considered important regarding the creation of a corporate logo, but this will never replace the work done by you and the designer or designer team in charge of designing your corporate logo project.
This is the time for you to pay special attention to the ideas and suggestions brought by the designers (and eventually experts in Marketing, advertising and consumers’ behavior) about your particular project. We invite you to go over our site and we wish you good luck with your corporate logo designing project.