A logo is a drawing that an organization or company uses to be represented. This drawing is the company’s letter of introduction before the public eyes and must convey the appropriate message. The logo is an element that holds a huge power of meaning. There may be many and very different interpretations on a drawing, but in the case of the logo, a good design will have to avoid polysemy (different meanings) and focus all its power of meaning on only one direction. The logo has the ability to transmit a lot of information in a moment and quickly immerse in the public perception, lodging in its subconscious. That is the reason why the logo is the essential and most important element in the constitution of your company’s corporate image.
Your company’s logo must be properly designed to convey exactly the message your company wants to bring to the consuming public. And one must be very careful when choosing what to convey and checking that what is wished to be transmitted is perfectly transmitted by its logo, since the logo dives into the public subconscious, the public does not ponder on the logo: the public sees your logo and immediately takes the message conveyed by it without further rational considerations.
Your company’s logo will portray it in any printed material: street advertising, letters, envelopes, introduction cards, uniforms, Web site, letterheads, etc.
The logo can be composed of words, drawings, colors, typographies, various combinations of phrases. The logo can include your company slogan or not.
As we mentioned before, the logo is the essential item for your company to have a good corporate image, an image portraying what your company is and what it offers. It is vital that your company makes the same effort in the logo as it does in your product or service quality. For the public, the logo is the company: it is not its products, buildings, staff but its logo. We must remember that a good logo is the key to good sales and a bad one is being condemned to bad sales.