In this section we are going to explain that a simple logo is more effective than a complex one. This is a golden rule in design and advertising. Although it may seem superfluous, it is not. Most people willing to have a logo want them very colored, with difficult drawings, typography combinations, etc. The belief that the more complex the logo, the more attention it will receive is wrong. The logo plays the role of entering and being recorded in the consumers’ subconscious memory, the more difficult it is, the more elements it has, the more colors it combines, the more difficult it will be for the public to remember it.
The key for your logo to be remembered is being simple. Simplicity is the easiest way to make a logo memorable.
Many people, when they order a logo, want the money they have invested to be fruitful and if a designer shows them a very simple logo, they get angry because they have paid an amount of money not reflected in the design the designer is suggesting them. This should not be that way, a simple logo is better than a complex one, one must not feel swindled by a simple logo and must not believe that creating a simple logo requires less work than creating a complex one: the best things always require harder work and it is easier for a designer to make a logo full of shapes and colors but ineffective than a simple and effective one.
On the other hand, the more difficult and complex the logo design is, the more difficult it will be to find a place for it. In most cases, the logo is reproduced in graphic media and it will always be expensive, many times impossible, to place a very complex logo in graphic media.
The logo must be not only easy to remember but also changeable, placeable in any site one wish to put it into, easy to be reproduced by audiovisual media and, to a certain extent, easy to be reproduced by the public. A complex logo, besides being difficult to remember, will, in the long term, result in great expenses for your company due to all the problems posed by its reproduction in the different graphic and audiovisual media, like your products and brochures.
Then, let's remember, a logo must be simple, easy to remember, indicative of your company's basic features, easy to reproduce in your products and graphic and audiovisual media.